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Tyre Detergent

 Wheel Detergent Essay

Before starting the discussion about " wheel”, the brand of HUL, it is extremely important to be familiar with detergent market in the early on 1950's. HLL(now HUL) and Swastik were the prominent players who came up with Surf and E respectively. HLL dominated the industry with a discuss of almost 70 percent in the detergent segment and then other players like TOMCO etc . who also also signed up with the mix. Even though the commodity future trading prices experienced increased in the early 1970's and the value of Surf had gone up sharply, but nonetheless it preserved the market leadership in terms of worth and volume level. But the organization was unaware of a competition in Gujarat naming Karsanbhai Patel. Karsanbhai was a chemist and along with his knowledge of chemical compounds, he created a yellow detergent powder known as " Nirma”. In 69, he started making the dust in a small shed in Saraspur, Ahmedabad plus the product was named after his daughter, Niranjana, who was affectionately called Nirma in the friends and family. Karsanbhai hand-mixed the dust, put it in to polythene bags and stapled it. He started selling Nirma door to door in the bicycle so that as a modest start, distributed about 200kg's per day. Nirma was bought from poly hand bags as compared to Surf's more expensive ticket. Karsanbhai remained a small scale producer for a long time and slowly but surely attained business because of much lower price many equivalent quality of the merchandise. With a catchy Jingle " doodh dans le cas ou safedi nirma se aaye”, Nirma started to be a symbol of high-quality and low price detergent. Nirma had efficiently converted the unorganized laundry soap marketplace in urban and countryside market to detergent users. Also, people did not observe any significant difference between Surf and Nirma and since it was priced at almost one third the price of Surf, Nirma had excessive acceptance in the market. Thus between 1980 and 1985 revenue of Search had practically stagnated and it's market share chop down. HLL could no longer disregard Nirma in addition to 1987, HLL initiated project STING(Strategy to inhibit Nirma growth). It wa...

 Engineering The english language Lab Manual Essay

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 terzaghi’s trouble Essay

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