Cross-cultural competence in International Business: toward a description and an auto dvd unit

 Cross-cultural competence in International Business: toward a definition and an auto dvd unit Essay

Journal of International Business Studies (2006) 37, 525–543

& 2006 Academy of International Business All legal rights reserved 0047-2506 $30. 00

Cross-cultural competence in international

organization: toward a definition and a model

Wayne P. Johnson1,

Tomasz Lenartowicz2 and

Rescatador Apud3


Crummer Graduate student School of Business, Rollins

College, Wintertime Park, UNITED STATES; 2Deparment of

Management, Foreign Business and

Entrepreneurship, College or university of Business, Florida

Atlantic University, Lucerna Raton, UNITED STATES; 3LBJ Institution

of Open public Affairs, The University of Texas, Austin tx,



Dr Wayne P. Meeks, Crummer Graduate student

School of Business, Rollins College, Office

number 204, Winter Recreation area, FL 32789, USA.

Tel: þ one particular 407 646 2486;

Fax: þ you 407 646 1550;

Email: [email protected] edu


Many international organization failures have already been ascribed into a lack of crosscultural competence (CC) on the part of organization practitioners. Yet , the foreign business books appears to lack an adequate theory and meaning of the term ‘CC', focusing instead on the expertise, skills and attributes that appear to be it is antecedents. With this conceptual analyze, we suggest a meaning of CC as it applies to international business and develop a unit for understanding how CC is usually nurtured in individuals, relating our explanation to the concept of cultural cleverness. We discuss the components with the model and suggest that there are environmental and contextual impediments to the effective application of the requisite skills, knowledge and attributes which were identified as necessary for CC, creating a gap among ‘knowing' and ‘doing'. We all conclude by discussing the implications from the model intended for practitioners, through suggesting appropriate directions for further research.

Diary of Intercontinental Business Studies (2006) 37, 525–543. doi: 10. 1057/palgrave. jibs. 8400205

Keywords: cross-cultural competence; ethnical intelligence; expatriates

Received: your five August 2005

Revised: eleven October 2006

Accepted: terrorist organization 2005

On the net publication day: 11 May 2006


The tempo of globalization has increased substantially since 1989, with all the collapse of the Soviet bloc, the creation of a sole Europe, the implementation with the North American Totally free Trade Agreement (NAFTA), plus the establishment worldwide Trade Business (WTO). Recently, China's accession to the WTO, renewed interest in expanding COMBUSTIBLE to central and south America, a single European currency, the expansion of the European Union to 25 affiliate states, as well as the emergence states from a fiscal recession have all given added impetus to flows of worldwide trade and investment. Improved global activity has led businesses around the world – often in collaboration with partners – to seek fresh markets because of their products, fresh sources of recycleables, parts and components, and new, more cost-effective locations pertaining to manufacturing and assembly functions. Some of these overseas ventures be successful, but many will not, and the lack of ability of firms and their managers to adjust to the requirements of the foreign business environment has been advanced as a main cause of foreign business failures (Tung, 1982; Doremus ainsi que al., 1998; Ricks, 1999; Apud ou al., 2003). Two standard themes emerge from the books: expatriate failure, and a broader inability by headquarters managers to understand the cultural challenges to do business abroad.

Cross-cultural skills in worldwide business

Adam P Johnson et ing


Since Tung's (1982) seminal examine of the failure of

expatriates in overseas assignments, which in turn reported

a high proportion people managers coming back again home

early from an overseas task compared with

managers from The european countries and Japan, the intercontinental

business literary works has ongoing to investigate the

phenomenon of expatriate failure. Although it has

been recommended that the earlier...

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