" For anyone who is not a brand, you certainly are a commodity. ”- Philip Kotler
Clothing is identified as one of the simple necessities of life. In the present period of the positive effect and the fast moving world, clothing is no longer viewed as only a necessity alternatively they tend to incorporate value to our personalities and give non verbal information concerning our qualification, lifestyles, thinking, preferences and in many cases represent each of our personal id (Tam, T. K., p1)
The modern time of marketing offers identified the importance of logos as one of the key elements to develop competitive advantage. Together with the rising technical development these products and solutions being produced are going towards homogeneity in terms of item quality, distribution, cost of development restricting the businesses to achieve the very much required competitive edge. Hence there is a rising need for corporations to focus on logos in order to be able to deliver remarkable experience and attract a growing number of customers. Relating to Moos, K. V., " The symbolic principles associated with brandnames have become the basis for item differentiation with leading tactics attempting to emulate key elements that are conductive to essential behaviors associated with consumer getting patterns”. (2005).
The clothing market across the world have observed a number of improvements over the past 10 years with the introduction of a quantity of fashion brands in the industry with the use of powerful branding tactics have been effective in acquiring a share from the market. The firms identifying huge competition on the market look for niches in the market and possess identified the youth human population as a key segment from the market to appeal to and appropriately have developed bundled marketing strategies to attract the following segment of the market. The consumer ordering behavior of clothing is affected by a number of factors which includes, fashion, enthusiasm, design, style and cut edge with the products, company image associated with the clothing, suggest of the members of the family, acceptance of the society etc and the study is targeted at evaluating the impact of brand image on the obtain decision in the youth of Dhaka city as it stands as branding strategies kind one of the important elements of the general marketing strategy and a analysis of the effects of the brand graphic in the customer behavior from the youth of Dhaka associated with critical importance to progress an efficient promoting mix.
The age group referred to as children in this study includes participants aged between 15-29 and form a crucial segment with the market intended for the growing clothing sorts of the Dhaka city as they have highly diversified buying behaviors and participate definitely in the purchase making decisions process of the households. Inside the study of Fernandez, G. R., in " Influence of Personalisation on Gen Y's Choice of Clothing” it might be identified that the factors that affect the buying behavior contains Motivational factors, Role of reference organizations, Role of Advertisement. (2009, pp3)
The motivational factors refer to the concepts just like individuality, reputation, the buying situation and also other physiological variables that impact consumer making decisions process. Factors are highly critical to the age bracket of 18-22 as they are while very young and are linked to seeking know-how about products and services to add value to their identities of course, if these age bracket can be drawn on by corporation through marketing they can be of valuable resources to the company. As people tend to get older the search for new products and services diminishes and they could stick to already evaluated products.
The Position of research group is likewise very important and will include friends and family as well as the world. Often the choice for a particular brand is a conscious or subconscious result pertaining to seeking popularity in a particular social group...
References: Fernandez, P. L., (2009). Effects of Marketing on Style Y's Range of Clothing. Research Paper. Petaling Jaya,. MY PERSONAL.
Tam, E. K., (2007). Effect of Manufacturer Image on Consumer Purchasing Behaviour upon Clothing: Assessment between China and the United kingdoms's Consumers. UK. Retrieved via
edissertations. nottingham. ac. uk/983/1/07MSClixkkt1. pdf, Come july 1st 29, 2012
Cass, A. O., & Choy, Electronic., Studying Chinease Generation Y conusmer's engagement in fashion apparel and their identified brand position. Retrieved coming from http://wenku.baidu.com/view/ea4b334e2e3f5727a5e9627a.html This summer 29, 2012
Schiffman, L. G & Kanuk, M. L, (2007). Consumer Tendencies 9th Copy. (pp198-199)., New Delhi: India, Prentice –Hall of India Private Limited.
Kotler, S., keller, K. L., koshy, A., Jha, M, (2011). Strategic Promoting 13th Model. (pp. 205)., Dorling Kindersley (India) Pvt. Ltd. Pearson Education in South Asia.
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