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American Apparel Brand Record

 American Apparel Brand Background Essay

Date: twelve. 14. 2010

RAKHI PAREKH STUDENT IDENTIFICATION: 03154209

FSH630- Company Makeover: Mid-term Project

Manufacturer history

American Apparel is actually a sweatshop cost-free vertically integrated manufacturer, supplier and retailer based in straight down town Are usually. This means that all their products are designed, manufactured (knitting, dyeing, reducing and sewing), and promoted in their 800, 000 sq foot real estate in downtown Los Angeles. This makes it the largest solitary garment stock in the United States. Top to bottom integration signifies that there are simply no gaps between design, creation, marketing and shipment. This ensures quality and quick response time to the ever changing developments of the style business.

Timeline of the company:

2003:

OnВ October 13th, the year 2003, В American ApparelВ opened its initial store in Montreal, pursuing it quickly with a store inВ New YorkВ City andВ Los Angeles, hiring toll free people. 2006:

100 new stores across the globe in five different countries. They also attained the legal rights to an unrelated third party supplier and franchisor in order to own all of the retail stores under one company. First significant retailer to setup shop in Second Your life (online digital game) and sold nearly 2, 1000 items. 3 years ago:

The corporation goes open public and greatly improves its took base to more than 280 in twenty countries 08:

Shares of the company touches $14. That same year the guardian known as American Attire, label from the year. 2009:

The founder Dov Charney was obviously a finalist to get Time Magazine's 100 most influential people in the world. After this year the Los perspectives factory raided and they was required to fire 1500 immigrant staff for incorrect or believe workers. 2010:

You’re able to send share drop down to as low as 75 pennies and enduring losses with the rate of $30m each year. A female worker of the firm files lovemaking harassment costs against the owner. Woody Allen files a suit against the company to get using his images on the company billboard.

Timeline pertaining to American Clothing Designs:...

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